Style

Style, beauty and fashion are more popular than ever before. Everywhere you go you see billboards, adverts, glossy images and photo campaigns, all promoting the latest trends and must-have outfits and accessories.

British style

Style has become synonymous with Great Britain. London is one of the world’s fashion capitals and British men and women have an excellent reputation for style across the globe. British designers have also become increasingly popular, with labels such as Alexander McQueen, Stella McCartney, Burberry and Vivienne Westwood all stealing the limelight at fashion events all over the world. The Royal wedding has also put Britain firmly on the map, with millions of people from hundreds of different countries tuning in to catch a glimpse of Kate Middleton’s dress, which was designed by Sarah Burton at Alexander McQueen.

The British high street is also widely regarded as the best in the world. The high street boasts a huge range of shops and a variety of different styles, from vintage and Boho to romantic and rock. Style tends to change according to where you are in the UK; Northern cities have an eclectic, laid-back, vintage vibe, while cities in the South have a more polished look.

Style and lifestyle

Style is really important for a lot of people. If you love the outfit you’re wearing and you’re happy with the overall appearance, you are more likely to feel confident and this can make a difference in both your social and professional lives. Many people are committed to keeping their finger on the fashion button and they spend hours trawling through the pages of fashion magazines and reading style blogs online. Style and fashion have become integral parts of the modern lifestyle. There is more focus on beauty and fashion than ever before and fashion is more accessible, as high street chains make affordable copies of designer pieces.

Having a sense of style is important for many people. This has become especially important since the rise of celebrity culture, as we are bombarded with images of celebrity style icons and this makes people want to make more effort with their own individual appearance. The most well-known modern style icons include Kate Moss, Victoria Beckham, Elle McPherson, Agnes Deyn, Blake Lively and Daisy Lowe.